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Archive | July, 2012

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3 Evaluation Case Studies – Advocacy, Policy Reform, and Public Governance

By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable Trusts, 2008) Internal evaluation of […]

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From Vision to Impact: Evaluating Social Innovation and Social Change

By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project.  You have the talent and resources to implement your strategy and the timing […]

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Poll-Blogging: 3 Easy Steps to Generate a Virtuous Loop Between News Coverage and Your Social Media Streams

BY ARMAND COUSINEAU A few questions on an automated phone survey and old school media relations generated unique postings across multiple big city news outlets and blogs. Turning that coverage back into a new post of our own closed the loop, giving us the opportunity to provide fresh insight and credible information to our community […]

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Five Steps to Maximize Public Engagement in Your Advocacy Campaigns

BY CARL MAVROMICHALIS & DEANNA BICKFORD Effective integration of social media with on-the-ground action creates a great way to engage more people in your cause, generate media attention and boost your overall campaign efforts. But how do you put it all together? We recently helped the United Steelworkers of Canada launch their current Off The […]

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