Deanna joined Strategic Communications in 1993. Before her work as a fundraising and communications consultant, she worked as an environmental health researcher and advocate with non-profit groups in the U.S. and Canada. Over the years, Deanna has managed several major client accounts, including Ecojustice, Casey House, and the Sierra Club of Canada (BC).

Her work at Strategic Communications has been recognized by fundraising expert Mal Warwick, in Successful Direct Mail and Telephone Fundraising and Front and Centre. She holds a CFRE (Certified Fundraising Executive) designation with the Association of Fundraising Professionals.

Deanna has taught direct response at Humber College and has led workshops on fundraising and marketing for a wide range of audiences. She obtained her Master's degree at the Faculty of Environmental Studies at York University.