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Author Archive | DEANNA BICKFORD

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Canada Post Changes – What Comes Next?

BY DEANNA BICKFORD These days, it seems the entire non-profit sector is abuzz about the big changes from Canada Post starting March 31st.   We’ve heard about “the death of direct mail” so much that it has become a meme in our sector. For those of us who see direct mail’s tremendous capabilities to support […]

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Find New Supporters Through Online Campaigns

BY DEANNA BICKFORD I’ve seen many different kinds of non-profit organizations create online petitions and pledges to expand their network and engage more people with their work. The best practices in this area also consider a fuller cycle of engagement of these new contacts, including fundraising. The rise of online advocacy sites such as Avaaz, […]

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