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We provide insights into the non-profit world through frequent postings.

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Find New Supporters Through Online Campaigns

BY DEANNA BICKFORD I’ve seen many different kinds of non-profit organizations create online petitions and pledges to expand their network and engage more people with their work. The best practices in this area also consider a fuller cycle of engagement of these new contacts, including fundraising. The rise of online advocacy sites such as Avaaz, […]

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Converting Online Supporters to Donors

Last week at AFP Congress, we presented a workshop on the topic of Converting Online Supporters to Donors.  One of the most important new trends in fundraising and donor base growth. We were encouraged to see that at least half of the 60 participants had online supporters.  However, only a handful was actively trying to […]

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Stratcom Announces Expansion to Ottawa

New Bilingual Full Service Facility: Opinion Research Fundraising Engagement Tools Focus groups facility Call Centre Telephone Town Hall Studio We are pleased to announce that Strategic Communications Inc (Stratcom) is expanding to Ottawa. We will be opening a full service campaigns and fundraising office close to Parliament Hill at 100 Sparks Street that will include […]

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3 Evaluation Case Studies – Advocacy, Policy Reform, and Public Governance

By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable Trusts, 2008) Internal evaluation of […]

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From Vision to Impact: Evaluating Social Innovation and Social Change

By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project.  You have the talent and resources to implement your strategy and the timing […]

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Poll-Blogging: 3 Easy Steps to Generate a Virtuous Loop Between News Coverage and Your Social Media Streams

BY ARMAND COUSINEAU A few questions on an automated phone survey and old school media relations generated unique postings across multiple big city news outlets and blogs. Turning that coverage back into a new post of our own closed the loop, giving us the opportunity to provide fresh insight and credible information to our community […]

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Five Steps to Maximize Public Engagement in Your Advocacy Campaigns

BY CARL MAVROMICHALIS & DEANNA BICKFORD Effective integration of social media with on-the-ground action creates a great way to engage more people in your cause, generate media attention and boost your overall campaign efforts. But how do you put it all together? We recently helped the United Steelworkers of Canada launch their current Off The […]

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Stratcom Announces UK Expansion

Stratcom announces expansion to the UK, partners with Pure Associates Alliance Brings the Best of UK and North American expertise to Charities and Non-profits June 27, 2012 VANCOUVER — Strategic Communications Inc. (Stratcom), a leading provider of services to the non-profit sector, announced Tuesday it will be expanding to the UK by forming a strategic alliance with […]

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Greenpeace Billboard Banned in Edmonton

As reported in the Globe and Mail, Pattison Outdoor has rejected Greenpeace Canada’s billboard ad pictured above, refusing the organization space on one of its downtown Edmonton billboards. The text-only ad reads: “When there’s a huge solar energy spill, it’s just called a nice day. Green jobs, not more oil spills.” Greenpeace reacted to the decision on […]

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Stratcom Supports #BLACKOUTSPEAKOUT

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