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We provide insights into the non-profit world through frequent postings.

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Congratulations to Projet Montréal and Chris Wilson and Bonita Zarrillo in Coquitlam

We would like to congratulate Projet Montréal for their success in Sunday’s Montreal municipal election, and to their Campaign Director Raymond Guardia and directeur général Patrick Cigana who ran a very strong, modern campaign. In addition, Projet Montréal swept all positions in the Boroughs of Plateau-Mount-Royal and Rosemont-La Petite Patrie and expanded their base by […]

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Congratulations to Don Iveson, new Mayor of Edmonton

We would like to congratulate our client Don Iveson for his successful campaign to become the new Mayor of Edmonton. It was an overwhelming victory, one that was not predicted by many initially. Don is a forward thinking leader and will undoubtedly play a leadership role in the progressive municipal movement in Canada. He ran […]

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Don’t be Afraid to Trade!

Are you trading your donor list with other non-profit organizations? If not, you’re missing out. This is an excellent opportunity to enhance your direct mail fundraising campaigns. If you aren’t familiar with list trading, it’s the practice of exchanging donor and/or membership lists with other charities or non-profit organizations to be used in acquisition mailings. […]

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Stratcom on the Move…

Stratcom moves to new Toronto office, call centre and telephone town hall facility. Stratcom is pleased to announce that we have moved to a new office located in the heart of the Liberty village area in Toronto. After calling 3 Macdonell home for 18 years, it was time to move on to a larger location […]

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Find New Supporters Through Online Campaigns

BY DEANNA BICKFORD I’ve seen many different kinds of non-profit organizations create online petitions and pledges to expand their network and engage more people with their work. The best practices in this area also consider a fuller cycle of engagement of these new contacts, including fundraising. The rise of online advocacy sites such as Avaaz, […]

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Converting Online Supporters to Donors

Last week at AFP Congress, we presented a workshop on the topic of Converting Online Supporters to Donors.  One of the most important new trends in fundraising and donor base growth. We were encouraged to see that at least half of the 60 participants had online supporters.  However, only a handful was actively trying to […]

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Stratcom Announces Expansion to Ottawa

New Bilingual Full Service Facility: Opinion Research Fundraising Engagement Tools Focus groups facility Call Centre Telephone Town Hall Studio We are pleased to announce that Strategic Communications Inc (Stratcom) is expanding to Ottawa. We will be opening a full service campaigns and fundraising office close to Parliament Hill at 100 Sparks Street that will include […]

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3 Evaluation Case Studies – Advocacy, Policy Reform, and Public Governance

By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable Trusts, 2008) Internal evaluation of […]

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From Vision to Impact: Evaluating Social Innovation and Social Change

By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project.  You have the talent and resources to implement your strategy and the timing […]

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Poll-Blogging: 3 Easy Steps to Generate a Virtuous Loop Between News Coverage and Your Social Media Streams

BY ARMAND COUSINEAU A few questions on an automated phone survey and old school media relations generated unique postings across multiple big city news outlets and blogs. Turning that coverage back into a new post of our own closed the loop, giving us the opportunity to provide fresh insight and credible information to our community […]

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