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We provide insights into the non-profit world through frequent postings.

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Mind the Generation Gap: A Message from Your Boomer and Gen X Donors

BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some of the benefits of social media […]

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It’s a tie! Or is it?

By BOB PENNERN In the movie “A Fish Called Wanda,” the main character Otto (played by Kevin Kline) is bragging about how America always wins.  Another character says, “You mean, like Vietnam?” “It was a tie!”  Otto blurts. The truth, it seems, is hard for some to admit. In Canada, a recent poll from Léger […]

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Telephone Town Halls for Political Debates

By DAVID SMITH  The Telephone Town Hall is a tremendously flexible and exciting tool for communication. It was originally developed to be used in political campaigns as a way of winning over and identifying supporters. However, in the two years we have been organizing Telephone Town Halls, one of the things that never ceases to […]

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Ten Tips for Telephone Town Hall Success

Marty Stone, of Stones’ Phones, a top US political strategy firm whom we have worked closely with, has posted a top 10 list on how to make the most of Telephone Town Halls. Telephone Town Halls are well established in the US as an effective tool for supporter engagement, and as a great large-scale forum […]

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The Next Generation of Canadian Giving

BY DEANNA BICKFORD Have you ever wondered how the age of your supporters impacts the ways they engage with your cause? When University of Toronto prof David Foot published his best-seller, Boom, Bust and Echo back in the ‘90’s, he gave us a fresh way to view society — through a generational lens — and furthered our […]

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Wishing you a wonderful holiday season!

In keeping with Stratcom’s philosophy of helping our clients make a difference, our staff vote every year to select one non-client charity in each of the communities where we live and work to receive a holiday season donation. We’d like to take the opportunity to highlight the winning charities this year, and the important work that […]

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But Direct Mail is Dead…

BY BOB PENNER Back in the 1980’s, when I first got started in direct mail to raise money for organizations I was campaigning for, some of my colleagues questioned the approach, asserting “but direct mail is dead.” And today, 25 years later, I’m still hearing it. They weren’t right then, and they aren’t right now. When the programs of our […]

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iPhone Pocket Power Puts Everyone in the Human Rights Hot Seat

BY JOHN WILLIS In our line of work, we see a lot of interesting online campaigns and useful — not to mention cool — uses of social media.  Here’s one that I learned about from Grace Wu, an Amnesty International activist, while we waited for our flight to Ottawa a few weeks ago. It’s an iPhone app […]

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Thanks for Another Great AFP Congress

BY BOB PENNER I attended another successful AFP Congress last week and I, along with the Stratcom team, enjoyed meeting with friends, clients and the many delegates who stopped by our booth for a chat. This year I was pleased to conduct two case study sessions entitled “Telephone Town Halls:  A New Way to Engage Supporters […]

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What’s All the Buzz About Telephone Town Halls?

BY BOB PENNER By now many of you have heard about or even participated in a Telephone Town Hall. Stratcom has been pleased to bring this to the Canadian marketplace, although, even for us, it took some persuading. We do a fair bit of work in the United States and are a member of various […]

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