Public Opinion Research is the long-range radar for your strategy. Quantitative and qualitative measures allow you to investigate your organizational brand (and those of your competitors) – find out what makes your target audiences tick, refine fundraising messages, choose effective channels, investigate their organizational profile and measure opinion on specific issues or programs. Stratcom has conducted hundreds of research studies for NGOs and charities and we bring this wealth of experience in matching the right tool with your priorities.
Stratcom regularly conducts National, Ontario based and British Columbia based Public Affairs Omnibus Surveys. Clients can purchase single or multiple questions. Major Canadian non-profit, charitable and political organizations and unions utilize Stratcom's Public Affairs Omnibus Surveys (telephone and online) to track policy initiatives and refine their communications.