Stratcom combines its experience as non-profit fundraisers with its sophisticated advanced methodology to design, conduct and interpret research that guides communications, campaigns and fundraising strategies. 

We utilize a wide array of research tools, including Surveys, Focus Groups and Public Affairs Omnibus Surveys (Polls), perfected over a decade of working with Canada’s non-profit and voluntary sector to boost fundraising effectiveness through:

• Donor Research
• Market and Public Opinion Research
• Branding Research
• Stakeholder Research
• Fundraising Audits

Solid opinion research is a sophisticated tool that will sharpen your strategy and your communications efforts.   We can help you navigate this demanding field and get results. Stratcom brings together nearly two decades of marketing and public affairs experience with a full-service opinion research team. 

We can help you:

• Test the assumptions underlying your fundraising strategy
• Understand prevailing public opinion
• Hone themes and messages that work for your target audience
• Find out what factors move the public, or bring your supporters solidly behind your program
• Uncover your supporters' motivations and what they care about most
• Understand the real dynamics of donor support
• Improve the specific communications tools you are using to reach your target audiences