We have designed and managed telefundraising campaigns for the Canadian non-profit sector since our inception in 1991.
Telefundraising is a key fundraising tool for non-profits. This is particularly true for organizations that want to maximize the value of their monthly donor file. Integrating telefundraising with direct mail, online, and other fundraising efforts will ensure that annual giving programs maximize donor revenue and retention. Calling provides you with an opportunity to have a personal two-way conversation that will create increased awareness for your organization and strengthen your relationship with your supporters.
Stratcom operates three call centres in Canada (in Toronto, Vancouver and Ottawa) and partners with a fourth in Brighton, UK. All our centres utilize state-of-the-art dialing and data-capture equipment. Between the four centres, we have over 150 highly trained call centre agents who are passionate and dedicated to non-profit causes and have a strong affinity with our work and our philosophy. This translates into a highly motivated and knowledgeable team of callers.
We have the capacity to run a full range of fundraising programs in English, French, Mandarin, Cantonese and Punjabi.
Telefundraising is the most effective way to recruit monthly donors from among existing donors and to upgrade existing monthly donors. It is also extremely effective for reactivating lapsed donors and acquiring new ones from warm lead lists. We conduct hundreds of telefundraising campaigns every year including:
- Monthly Giving Campaigns (Upgrades and Conversions)
- Conversion of Online Supporters to Donors
- Special Donor Appeals
- Lapsed Reactivation Campaigns
- Emergency Campaigns
- Acquisition Programs
Our experience shows that success depends not just on the volume of calling, but on the quality of the call. Our quality control includes daily statistical analysis and real time monitoring. More importantly, our call centre staff are the best you will find. We screen and hire carefully, provide ongoing training and supervision and we retain our callers. Unlike traditional call centres, Stratcom has very low turnover. The majority of our call staff are university-educated. Further, our staff’s strong affiliation with our clients’ causes combined with their extensive non-profit experience ensures they are highly effective at strengthening donor and member relationships and maximizing donor revenue.
United Way of Peel Region
Heart and Stroke Foundation
BC Children’s Hospital Foundation
Telefundraising is particularly effective for increasing your monthly donor base as well as reactivating lapsed donors and acquiring new ones from warm lead lists. We conduct hundreds of telefundraising campaigns every year including:
Leadnow – Converting Online Supporters to Donors
Online Acquisition Campaign
How to translate the online support of thousands of Canadians into revenue.
MONTHLY DONOR ACQUISITION AND ENGAGEMENT
Results of two Animal Charity organizations’ telefundraising strategies illustrate how telefundraising can be effectively used to build a strong monthly donor base.
Build your Monthly Donor Base Through Telefundraising
Do you use your phones to reactivate lapsed subscribers, appeal to your high-end donors or upgrade giving levels?
But I Hate Being Phoned…
The myths and truths about telemarketing for non-profit organizations in Canada.