Solid opinion research is a sophisticated tool that will sharpen your strategy and your communications efforts.
We can help you navigate this demanding field and get results. Stratcom brings together more than a decade of marketing and public affairs experience with a full-service opinion research team.
We can help you:
- Test the assumptions underlying your campaign strategy
- Understand prevailing public opinion
- Hone themes and messages that work for your target audience
- Find out what factors move the public to your side of the debate, or bring your members solidly behind your program
- Uncover your supporters' motivations and what they care about most
- Understand the real dynamics of donor support
- Improve the specific communications tools you are using to reach your target audiences
We offer a full range of research tools, including:
For
innovation, strategy, and results
– think ‘Strategic’ and contact us today.
POLLING:
If you don't know — for sure — who's winning
and who's losing and by how much in your riding,
you're missing one of the key pieces of strategic info you
need for effective campaign decision-making. Don't rely on
public domain or regional information — we can provide
accurate horse race, candidate and issue numbers in days,
specific to your candidate and riding. Polling combined
with focus group research can help you determine how to communicate
effectively with your target voters. Strategic opinion research
can be one of your most valuable campaign tools.
FOCUS GROUPS:
Focus groups provide in-depth qualitative information on your campaign strategies. The information we gather delivers accurate opinions as well as perspectives about your campaigns.
Stratcom has developed a comprehensive package that results
in the highest quality research. In our state-of-the-art focus group facillities,
the data we collect is analyzed and synthesized to provide you with an
in-depth report and recommendations. This can be the foundation of your
campaign strategy.
MEMBERSHIP
SURVEYS:
Any organization that has a membership (such
as advocacy groups, unions and professional associations)
can use survey research and focus groups to find out what
members want, how they see challenges facing the organization,
and what issues most concern them. Bargaining surveys to help
unions set clear priorities, donor surveys to assist NGOs
in their campaign or fundraising efforts, and general membership
surveys to help staff with strategic planning are all specialties
of Strategic Communications.
PUBLIC OPINION
SURVEYS:
To maximize your campaign and development efforts, you will
need to know what your supporters think and feel. We can help
you take the pulse of your support base. Polling your supporters
through a phone interview can help you get a detailed, reliable
picture of:
Who your supporters are
Why they contribute to your organization
What issues are important to your supporters
How they think you should spend their contributions
How you rate against other organizations
Opinion polling can also help you win campaigns, as it allows you to test your message
with your target audiences. This can be any population you
choose — a city, a neighborhood, or your own members
or volunteers. Opinion polling helps you build successful
campaigns by providing you with accurate information about
who will support you and who might support you. This can help
you understand your target audiences, and design effective
communications and messaging with them in mind.
PERCEPTION
AUDIT:
How do important members of your wider community
(cultural leaders, opinion-makers, political establishment)
view and rate your work?
We can find out.
ELECTION
POLLING:
From local by-elections to federal campaigns, Stratcom has
the experience, resources, and skills to deliver full-service
strategic political research.
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© 2005, Strategic Communications Inc.
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