In keeping with Stratcom’s philosophy of helping our clients make a difference, our staff vote every year to select one non-client charity in each of the communities where we live and work to receive a holiday season donation. We’d like to take the opportunity to highlight the winning charities this year, and the important work that […]
Archive | December, 2011
Dec 16 2011
But Direct Mail is Dead…
BY BOB PENNER Back in the 1980’s, when I first got started in direct mail to raise money for organizations I was campaigning for, some of my colleagues questioned the approach, asserting “but direct mail is dead.” And today, 25 years later, I’m still hearing it. They weren’t right then, and they aren’t right now. When the programs of our […]
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Dec 12 2011
iPhone Pocket Power Puts Everyone in the Human Rights Hot Seat
BY JOHN WILLIS In our line of work, we see a lot of interesting online campaigns and useful — not to mention cool — uses of social media. Here’s one that I learned about from Grace Wu, an Amnesty International activist, while we waited for our flight to Ottawa a few weeks ago. It’s an iPhone app […]
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Dec 07 2011
Thanks for Another Great AFP Congress
BY BOB PENNER I attended another successful AFP Congress last week and I, along with the Stratcom team, enjoyed meeting with friends, clients and the many delegates who stopped by our booth for a chat. This year I was pleased to conduct two case study sessions entitled “Telephone Town Halls: A New Way to Engage Supporters […]
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