BY DEANNA BICKFORD Have you ever wondered how the age of your supporters impacts the ways they engage with your cause? When University of Toronto prof David Foot published his best-seller, Boom, Bust and Echo back in the ‘90’s, he gave us a fresh way to view society — through a generational lens — and furthered our […]
Archive | January, 2012
Showing posts by MARKETING
Jan 04 2012
Donors to government: Step up support to non-profits when times are tough
News, Recent Polls POSTED BY MARKETING
ON
BY JOHN WILLIS A few weeks ago we ran a survey asking more than a thousand adult Canadians (outside of Quebec) about government support for charities and non-profits, especially in these difficult economic times. We asked respondents to choose which of the following statements they felt was closest to their own view: 54% In these […]
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