It comes as no surprise that COVID-19 has become a key topic in our research of late. We’ve run numerous research projects relating to the pandemic; helping key decision makers understand the changing landscape, views of the public and what it means for work, our communities and each other.

And the response has been outstanding. Quantitative research is moving faster and in greater numbers as people are craving to have their opinions heard. Qualitative research – including focus groups – has adapted as well. Online focus groups are adding new tools such as video-based methodologies that have proven useful and will continue to be incorporated in the longer term.