Qualitative research, especially focus groups are essential to exploring the motivations and feelings behind why people think and act the way they do. Particularly, after conducting quantitative research that provides the data on what people are thinking, qualitative research can explore the why behind the thought. Stratcom has partnered with Recollective to bring online focus […]
Archive | July, 2021
Jul 09 2021
Online focus groups now feature live video capabilities
Qualitative research, especially focus groups are essential to exploring the motivations and feelings behind why people think and act the way they do. Particularly, after conducting quantitative research that provides the data on what people are thinking, qualitative research can explore the why behind the thought. Stratcom has partnered with Recollective to bring online focus […]
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