Campaign Planning
Strategy, planning and campaign tools to design targeted, integrated campaigns
Stratcom’s in-house experts collectively bring lessons from hundreds of campaigns, large and small – from municipal wards, to national and international efforts. Taking a data-driven, collaborative approach to strategy and campaign planning, Stratcom assists our clients in making the most out of a vast array of campaign research or contact services – whether it’s delivered directly for client success or in collaboration with other agencies.
Stratcom's approach
Understand client goals and audiences
To recommend the most effective approach, we’ll need to understand your campaign goals and who you are trying to reach. Often achieved with strategy and message development informed by polling and focus groups.
Develop an informed approach
Working together, we build a strategy that puts the right message in front of the right people using the best tools and track responses. Effectively measuring these engagements against the campaign goals and moving people up the engagement ladder is the path to success.
Deliver campaign tool or program
With an integrated approach to strategy and campaign planning, the message and engagement toolbox is designed to maximize results for the client and their goals. Building in evaluation at close will ensure best practices for future campaigns.
Understand client goals and audiences
To recommend the most effective approach, we’ll need to understand your campaign goals and who you are trying to reach. Often achieved with strategy and message development informed by polling and focus groups.
Develop an informed approach
Working together, we build a strategy that puts the right message in front of the right people using the best tools and track responses. Effectively measuring these engagements against the campaign goals and moving people up the engagement ladder is the path to success.
Deliver campaign tool or program
With an integrated approach to strategy and campaign planning, the message and engagement toolbox is designed to maximize results for the client and their goals. Building in evaluation at close will ensure best practices for future campaigns.
Polling in Action
Election Campaigns
Government & Government Agencies
Advocacy Organizations
Unions
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Stratcom’s talented team took us from start to finish as we crafted the SFL’s public campaign in 2020. Their approach: strategic. Their research: thorough. Their facilitation of our leadership: engaging. The resulting plan, message, design and content reflected our style and values. That’s why Stratcom and Together Strategy continue to lead our digital campaign game in 2021.
Lori Johb
President
Stratcom’s talented team took us from start to finish as we crafted the SFL’s public campaign in 2020. Their approach: strategic. Their research: thorough. Their facilitation of our leadership: engaging. The resulting plan, message, design and content reflected our style and values. That’s why Stratcom and Together Strategy continue to lead our digital campaign game in 2021.
Lori Johb
President
Latest campaign planning case studies:
GVFB’s Integrated Giving Tuesday Campaign
