Contenu non disponible en français By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project. You have the talent and resources to implement […]

Contenu non disponible en français By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable […]

Contenu non disponible en français BY CARL MAVROMICHALIS & DEANNA BICKFORD Effective integration of social media with on-the-ground action creates a great way to engage more people in your cause, generate media attention and boost your overall campaign efforts. But how do you put it all together? We recently helped the United Steelworkers of Canada […]

Contenu non disponible en français As reported in the Globe and Mail, Pattison Outdoor has rejected Greenpeace Canada’s billboard ad pictured above, refusing the organization space on one of its downtown Edmonton billboards. The text-only ad reads: “When there’s a huge solar energy spill, it’s just called a nice day. Green jobs, not more oil […]

Contenu non disponible en français BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some […]