Contenu non disponible en français BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some […]
May 28 2012
Mind the Generation Gap: A Message from Your Boomer and Gen X Donors
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May 23 2012
Casino? ‘No Thanks’ Torontonians Say in Latest Stratcom RapidPoll
Contenu non disponible en français Stratcom made news again today with a poll on whether Torontonians support building a waterfront casino (they don’t), and whether they want to decide the issue in a city-wide referendum (they do). The results are here. The Toronto Star’s coverage is here. CBC ran the poll as its lead story […]
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May 17 2012
Game Change For Mayor Ford
Contenu non disponible en français Poll shows controversial mayor losing ground even with his strongest supporters. Ford Strongholds North York, Scarborough Leading Trend May 17, 2012 (Toronto) – A new poll taken Tuesday (May 15) shows that Toronto Mayor Rob Ford is facing falling approval ratings among his strongest supporters for the first time since […]
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