{"id":4322,"date":"2022-02-01T23:40:25","date_gmt":"2022-02-01T23:40:25","guid":{"rendered":"http:\/\/stratcomdev.ca\/groupes-de-discussion\/"},"modified":"2024-07-02T18:47:56","modified_gmt":"2024-07-02T18:47:56","slug":"groupes-de-discussion","status":"publish","type":"page","link":"https:\/\/www.stratcom.ca\/fr\/groupes-de-discussion\/","title":{"rendered":"Groupes de discussion"},"content":{"rendered":"\n<h1>\n\t\tGroupes de discussion\n\t<\/h1>\n\t<p>Pour comprendre le pourquoi des opinions et des comportements des gens, invitez-les dans des groupes de discussion.<\/p>\n    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/06\/Home-icon.svg\" alt=\"\"\/>\n    <nav aria-label=\"Breadcrumb\">\n        <ol>\n        <li>\n          <a href=\"https:\/\/stratcom.ca\/\">Accueil<\/a>\n        <\/li>\n        <li>\n            \n        <\/li>\n      <\/ol>\n    <\/nav>\n\t<p>La recherche qualitative sous forme de groupes de discussion est essentielle pour explorer les motivations et les perceptions qui expliquent pourquoi les gens pensent et agissent comme ils le font &#8211; et ce qui peut les persuader de changer ces points de vue.<\/p>\n<p>Dans une conversation dirig\u00e9e, mais ouverte et fluide, les mod\u00e9rateurs des groupes de discussion sont en mesure d&rsquo;orienter les sujets pour couvrir les questions et les messages sp\u00e9cifiques sur lesquels se concentre votre organisation ou votre campagne. Cette conversation, au cours de laquelle les r\u00e9pondants r\u00e9agissent aux pens\u00e9es exprim\u00e9es par les autres membres du groupe, g\u00e9n\u00e8re un v\u00e9ritable dialogue qui fournit des informations qui peuvent \u00eatre cruciales pour vos efforts. <\/p>\n<h2>\n\t\tRejoignez-nous\n\t<\/h2>\n\t<p>Inscrivez-vous pour recevoir des nouvelles de notre \u00e9quipe.<\/p>\n\t<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is 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de Stratcom\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/stratcomdev.ca\/wp-content\/uploads\/2023\/06\/1-4f3f54.png\" alt=\"Step 1\" itemprop=\"image\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/Polling_Step1_UnderstandclientgoalsandAudiences.svg\" alt=\"\" itemprop=\"image\" height=\"130\" width=\"130\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tComprendre les objectifs et les publics-cibles des clients\n\t<\/h3>\n\t<p>Comprenez les objectifs de votre projet ou de votre campagne, votre public cible et les types de questions que vous essayez de documenter.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/stratcomdev.ca\/wp-content\/uploads\/2023\/06\/2-4f3f54.png\" alt=\"Step 2\" itemprop=\"image\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/Polling_Step2_DevelopMethodology.svg\" alt=\"\" itemprop=\"image\" height=\"130\" width=\"130\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\t\u00c9laboration de la m\u00e9thodologie\n\t<\/h3>\n\t<p>Stratcom \u00e9laborera une m\u00e9thodologie, des directives de recrutement des participants et un guide du mod\u00e9rateur qui viseront \u00e0 enrichir vos questions de recherche.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/stratcomdev.ca\/wp-content\/uploads\/2023\/06\/3-4f3f54.png\" alt=\"Step 3\" itemprop=\"image\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/Polling_Step3_ClientFeedback.svg\" alt=\"\" itemprop=\"image\" height=\"130\" width=\"130\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tPropositions de retour des clients\n\t<\/h3>\n\t<p>Une fois l&rsquo;\u00e9bauche r\u00e9dig\u00e9e, le client a la possibilit\u00e9 de fournir des commentaires sur les documents \u00e9labor\u00e9s pour le groupe de discussion. Stratcom int\u00e9grera les commentaires et passera au recrutement et au d\u00e9ploiement.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/stratcomdev.ca\/wp-content\/uploads\/2023\/06\/4-4f3f54.png\" alt=\"Step 4\" itemprop=\"image\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/Polling_Step4_ConductFocusGroups.svg\" alt=\"\" itemprop=\"image\" height=\"130\" width=\"130\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tR\u00e9alisation des groupes de discussion\n\t<\/h3>\n\t<p>Stratcom coordonnera les groupes de discussion et assurera au client la possibilit\u00e9 de les visionner.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/stratcomdev.ca\/wp-content\/uploads\/2023\/06\/5-4f3f54.png\" alt=\"Step 5\" itemprop=\"image\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/01\/Polling_Step4_ReportingResults-01.svg\" alt=\"\" itemprop=\"image\" height=\"130\" width=\"130\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tRapports et r\u00e9sultats\n\t<\/h3>\n\t<p>Une fois les groupes termin\u00e9s, Stratcom remettra un rapport sur les principales conclusions de la recherche.<\/p>\n<h2>\n\t\tNos services li\u00e9s aux groupes de discussion\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/LiveVideoFGs.svg\" alt=\"\" itemprop=\"image\" height=\"120\" width=\"145\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tGroupes en vid\u00e9oconf\u00e9rence en direct\n\t<\/h3>\n\t<p>Stratcom propose des groupes de discussion vid\u00e9o en direct avec 6 \u00e0 8 r\u00e9pondants, similaires au mod\u00e8le en personne. Enti\u00e8rement g\u00e9r\u00e9e en mode infonuagique pour plus de facilit\u00e9, les clients visualisent la discussion en direct dans une salle d&rsquo;observation s\u00e9par\u00e9e.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/LiveTextBasedchat.svg\" alt=\"\" itemprop=\"image\" height=\"120\" width=\"145\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tConversations en mode texte en direct\n\t<\/h3>\n\t<p>Les groupes de discussion par chat en mode texte permettent des discussions plus larges avec 13 participants, y compris ceux qui ont une qualit\u00e9 de service Internet moyenne. Ce format est id\u00e9al pour les questions ou les sujets sensibles par nature. <\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/02\/AsynchronousBulletinBoards.svg\" alt=\"\" itemprop=\"image\" height=\"120\" width=\"145\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tBabillards \u00e9lectroniques asynchrones\n\t<\/h3>\n\t<p>Les r\u00e9pondants se connectent pendant 15 minutes par jour pour r\u00e9pondre aux questions et aux exercices affich\u00e9s par le mod\u00e9rateur. Cette m\u00e9thode est id\u00e9ale pour acqu\u00e9rir une compr\u00e9hension approfondie et savoir comment les participants r\u00e9agissent aux changements de contenu des publicit\u00e9s ou des messages au fil du temps. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-tabs--label-0\" data-index=\"0\" aria-selected=\"true\" aria-controls=\"fl-tabs--panel-0\" aria-expanded=\"true\" role=\"tab\" tabindex=\"0\">\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Campagnes \u00e9lectorales\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-tabs--label-1\" data-index=\"1\" aria-selected=\"false\" aria-controls=\"fl-tabs--panel-1\" aria-expanded=\"false\" role=\"tab\" tabindex=\"0\">\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Services publics et agences gouvernementales\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-tabs--label-2\" data-index=\"2\" aria-selected=\"false\" aria-controls=\"fl-tabs--panel-2\" aria-expanded=\"false\" role=\"tab\" tabindex=\"0\">\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Syndicats\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-tabs--label-3\" data-index=\"3\" aria-selected=\"false\" aria-controls=\"fl-tabs--panel-3\" aria-expanded=\"false\" role=\"tab\" tabindex=\"0\">\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Campagnes de revendication\t\t\t\t<\/a>\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Campagnes \u00e9lectorales\n<img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Political-300x243.png\" alt=\"\" width=\"300\" height=\"243\" \/>\nNous testons vos publicit\u00e9s et vos messages pour nous assurer qu&rsquo;ils sont dans le mille : des groupes de discussion en milieu de campagne peuvent identifier les corrections de trajectoire cruciales pour un r\u00e9sultat r\u00e9ussi.\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Services publics et agences gouvernementales\n<img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Government-300x243.png\" alt=\"\" width=\"300\" height=\"243\" \/>\nLe recours aux groupes de discussion permet d&rsquo;obtenir des commentaires et des r\u00e9actions sur les services, les programmes, les publicit\u00e9s et les campagnes de sensibilisation des gouvernements.\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Syndicats\n<img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Union-300x243.png\" alt=\"\" width=\"300\" height=\"243\" \/>\nRejoignez les membres en organisant des groupes de discussion pendant le cycle de n\u00e9gociation pour mieux comprendre leurs priorit\u00e9s.\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2022\/05\/checkmark.png\"\/>Campagnes de revendication\n<img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Advocacy-300x243.png\" alt=\"\" width=\"300\" height=\"243\" \/>\nOrganisez des groupes de discussion avec des membres du public pour tester les messages et les demandes cl\u00e9s de votre prochaine campagne.\n\t<blockquote><p>J&rsquo;ai \u00e9t\u00e9 tr\u00e8s satisfait du travail accompli. D\u00e8s le concept initial et la pr\u00e9paration du guide du mod\u00e9rateur, Stratcom a rapidement saisi ce que nous voulions r\u00e9aliser. Le recrutement a \u00e9t\u00e9 bien fait et les communications pr\u00e9paratoires aux groupes ont \u00e9t\u00e9 superbes, tout comme la conduite des discussions. Ils ont d\u00e9pass\u00e9 mes attentes.   <\/p><\/blockquote>\n\tBob Ransford<br \/>\nVice-pr\u00e9sident\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/stratcom.ca\/wp-content\/uploads\/2022\/03\/Century-group_T-logo.svg\" alt=\"Century group\" itemprop=\"image\" height=\"52\" width=\"262\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t<a href=\"\/category\/case-studies\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\tParcourez nos \u00e9tudes de cas\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Groupes de discussion Pour comprendre le pourquoi des opinions et des comportements des gens, invitez-les dans des groupes de discussion. Accueil La recherche qualitative sous forme de groupes de discussion est essentielle pour explorer les motivations et les perceptions qui expliquent pourquoi les gens pensent et agissent comme ils le font &#8211; et ce qui&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4322","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/pages\/4322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/comments?post=4322"}],"version-history":[{"count":0,"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/pages\/4322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stratcom.ca\/fr\/wp-json\/wp\/v2\/media?parent=4322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}