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Data Audit for Decision Makers

As an organizational leader, you are well aware that your database is one of your most valuable assets.  It is the key to reaching your supporters or members directly.  Whether you are attempting to mobilize the members of your union or raise funds for your charity from your supporters, the effective use of your database […]

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5 key ways to capture mobile phone numbers

And 4 reasons why you need to. Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t […]

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Projet Montréal Election Campaign 2021

In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for […]

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Online focus groups now feature live video capabilities

Qualitative research, especially focus groups are essential to exploring the motivations and feelings behind why people think and act the way they do. Particularly, after conducting quantitative research that provides the data on what people are thinking, qualitative research can explore the why behind the thought. Stratcom has partnered with Recollective to bring online focus […]

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Online focus groups now feature live video capabilities

Qualitative research, especially focus groups are essential to exploring the motivations and feelings behind why people think and act the way they do. Particularly, after conducting quantitative research that provides the data on what people are thinking, qualitative research can explore the why behind the thought. Stratcom has partnered with Recollective to bring online focus […]

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Pandemic paradigm shift offers opportunity for progress

The unprecedented experience of the pandemic is having a major impact on Canadians’ social values and political perspectives.

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Stratcom’s new digital suite of services

As we all know the digital landscape continues to grow and evolve quickly, and in these pandemic days digital communication, engagement and fundraising are indispensable. We’ve put together a series of webinars to showcase our unique digital offering of tools and strategies including text messaging, our likely cell phone list, shortcode and text-to-give. Our texting […]

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Building a list of new mobile phone numbers with MobileReach

With no “phone book” of mobile phone numbers in Canada, how are you and your organization expanding your reach to Canadians via mobile? Stratcom is launching a new, innovative tool called MobileReach, where you can find likely mobile phones numbers to build engaged audiences. MobileReach pulls a list of hundreds, thousands, or even millions of […]

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Putting Workers First with the SFL

What does it look like to run a province-wide engagement campaign right when COVID-19 hit? The Saskatchewan Federation of Labour’s (SFL) Putting Workers First campaign is a robust example of engaging, adapting and responding to the public with issues that affect not only Saskatchewanians but Canadians across the country. Context In January 2020, the Saskatchewan […]

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Increased focus on what happens now and in the future of COVID?

It comes as no surprise that COVID-19 has become a key topic in our research of late. We’ve run numerous research projects relating to the pandemic; helping key decision makers understand the changing landscape, views of the public and what it means for work, our communities and each other. And the response has been outstanding. […]

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Spirit of giving through text and online

A big casualty of the stay at home orders during COVID-19 is (unsurprisingly) face-to-face fundraising activities such as canvassing on the street, door-to-door or live events. Charities are now pushed to find new ways of connecting and deepening relationships with their donors that don’t involve in-person contact. As Stratcom has always provided telephone fundraising, we’ve […]

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Connecting with thousands through Telephone Town Halls

With COVID-19 and social distancing orders in place, many organizations quickly switched to Telephone Town Halls (TTHs) to give timely updates, answer pressing questions and get feedback. Union and political clients reached out to their membership and the public to provide updates on implications for workplaces, respond to sudden layoffs and provide resources. They heard […]

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Stratcom wins 3 international awards for our work on “VaxTO”

In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked […]

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Farewell & thank you, Matt!

Dear clients, partners, and friends, We wanted to let you know that at the end of December, Matt Smith will be leaving the position of President at Stratcom and moving on to other pursuits. On behalf of the board and staff, we thank Matt for his decade of dedication, innovation, strategic leadership, and helping me […]

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Stratcom increases credit card security with new dialer

Stratcom has substantially raised the level of our credit card security by implementing  a new cutting-edge  telemarketing dialer. Among the many changes that Stratcom  adapted to during the pandemic, working from home was certainly one of the biggest.  For our telemarketing staff, this meant learning how to recruit and train new callers remotely.  Our managers […]

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