As an organizational leader, you are well aware that your database is one of your most valuable assets.  It is the key to reaching your supporters or members directly.  Whether you are attempting to mobilize the members of your union or raise funds for your charity from your supporters, the effective use of your database […]

And 4 reasons why you need to. Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t […]

In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for […]

The unprecedented experience of the pandemic is having a major impact on Canadians’ social values and political perspectives.

As we all know the digital landscape continues to grow and evolve quickly, and in these pandemic days digital communication, engagement and fundraising are indispensable. We’ve put together a series of webinars to showcase our unique digital offering of tools and strategies including text messaging, our likely cell phone list, shortcode and text-to-give. Our texting […]

With no “phone book” of mobile phone numbers in Canada, how are you and your organization expanding your reach to Canadians via mobile? Stratcom is launching a new, innovative tool called MobileReach, where you can find likely mobile phones numbers to build engaged audiences. MobileReach pulls a list of hundreds, thousands, or even millions of […]

What does it look like to run a province-wide engagement campaign right when COVID-19 hit? The Saskatchewan Federation of Labour’s (SFL) Putting Workers First campaign is a robust example of engaging, adapting and responding to the public with issues that affect not only Saskatchewanians but Canadians across the country. Context In January 2020, the Saskatchewan […]

It comes as no surprise that COVID-19 has become a key topic in our research of late. We’ve run numerous research projects relating to the pandemic; helping key decision makers understand the changing landscape, views of the public and what it means for work, our communities and each other. And the response has been outstanding. […]

A big casualty of the stay at home orders during COVID-19 is (unsurprisingly) face-to-face fundraising activities such as canvassing on the street, door-to-door or live events. Charities are now pushed to find new ways of connecting and deepening relationships with their donors that don’t involve in-person contact. As Stratcom has always provided telephone fundraising, we’ve […]

With COVID-19 and social distancing orders in place, many organizations quickly switched to Telephone Town Halls (TTHs) to give timely updates, answer pressing questions and get feedback. Union and political clients reached out to their membership and the public to provide updates on implications for workplaces, respond to sudden layoffs and provide resources. They heard […]