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Online Lead Generation and Conversion

A Key Tool in the Acquisition Toolbox In recent years, fundraisers have faced declining results from ‘traditional’ acquisition channels such as direct mail – the once standard bearer of most donor acquisition programs. This shift has left fundraisers searching for new tools to grow their donor base and revenue. But finding acquisition techniques that deliver […]

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A Nine-Step Formula for a Successful NDP Government

Boldness, smart listening, outreach and action will bring good, progressive government, says strategist. Originally published on TheTyee.ca   Dear NDP MLAs and Ministers: Congratulations on the start of your first legislative session as government, and on all your skill and hard work and vision that led to this opportunity. New challenges are ahead and I […]

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cStreet: We put Hustle to the test. It worked.

This is a guest post by Natasha Wilson, Digital Director at cStreet Campaigns. It originally appeared on cStreet’s website. Stratcom and cStreet are offering Hustle together in Canada — read our joint announcement here. Two weeks ago, we wrote about the difference between text messaging and Hustle – the powerful new campaign tool being used to […]

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New Research & Engagement Leadership Team!

We are very pleased to announce that with former Senior Director Matt Smith moving into the President’s role, that Stratcom’s Research & Engagement Department has a new, talented and exciting Leadership Team. Over the last six years Stratcom’s Research & Engagement Department has grown substantially providing more services to many more clients. Moving forward it […]

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Stratcom brings text giving app Mobilise to Canada and US

Stratcom is pleased to bring the UK-based text giving app, Mobilise, to Canada and the US. UK charities like UNICEF, Save the Children, and WWF have built monthly donor files and reached untapped audiences through its powerful text messaging donation tool. Mobilise makes it easy for people to donate on their mobile phone through messaging […]

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cStreet & Stratcom Announce Partnership with Hustle

Today, cStreet Campaigns and Strategic Communications (Stratcom) are excited to announce a strategic partnership with Hustle. This partnership will allow us to offer Hustle — the breakout technology of the 2016 US election cycle — to organizations across Canada. Hustle, made famous for transforming Bernie Sanders’ grassroots strategy throughout the democratic primary, is now working […]

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Matt Smith appointed President of Stratcom, Dan Abraham Vice President

I am very pleased to announce that, effective immediately, Matt Smith has been appointed the President of Stratcom. I will remain CEO. This is an important change for Stratcom as we build the next phase of the business, and our service to the political, union, charitable and non-profit communities. Matt has been at Stratcom since […]

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The Growing Gap Between Canada’s Wealthy and the Rest of Us: Stratcom Poll Tells the Story

An article in this Sunday’s Edmonton Sun encourages NDP leadership hopefuls to “tell the story” that Stratcom’s recent research lays bare. Stratcom conducted the survey for the Broadbent Institute, presenting it in Ottawa on April 9th at their Progress Summit 2017. As former NDP leader and Chair of the Broadbent Institute, Ed Broadbent, clearly articulated […]

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Stratcom’s poll for Vancity on the challenges to charitable-giving during BC’s affordability crisis

In case you missed it… In late 2016 Vancity commissioned Stratcom to conduct a survey on how British Columbians describe their donations of time and money to charities. Stratcom brought to bear its expertise both as a pollster and as a fundraiser for Canada’s charities. We also put the new data into context by examining […]

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Cell-Only Households

This likely doesn’t come as a surprise, but according to a 2015 CRTC report, more Canadian households now have mobile phones (84.9%) than landlines (78.9%). The more striking figure in their reporting is that just over 1-in-5 households (20.4%) do not have a landline and are cellphone-only. These cell-only households have created challenges for the […]

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