We would like to congratulate our client Don Iveson for his successful campaign to become the new Mayor of Edmonton. It was an overwhelming victory, one that was not predicted by many initially. Don is a forward thinking leader and will undoubtedly play a leadership role in the progressive municipal movement in Canada. He ran […]
Don’t be Afraid to Trade!
Are you trading your donor list with other non-profit organizations? If not, you’re missing out. This is an excellent opportunity to enhance your direct mail fundraising campaigns. If you aren’t familiar with list trading, it’s the practice of exchanging donor and/or membership lists with other charities or non-profit organizations to be used in acquisition mailings. […]
What UK fundraisers need to know – New report just released
PRESS RELEASE UK Not-for-Profits Facing Fundraising Generation Gap as Mature Donors Donate 27% More Than Gen X New research shows that charities must be multichannel when targeting younger generations or face a major donation deficit London (24 April 2013) — UK not-for-profits are facing a generation gap in fundraising, according to a new report launched […]
Stratcom in Direct Marketing Magazine – August 2013
Bob Penner, Stratcom’s President, CEO and Founder was recently interviewed by Direct Marketing about Stratcom’s evolution over the last 22 years. With a strong desire for creativity and innovation, Stratcom has grown from a small consulting firm in Bob’s basement to an international fundraising and engagement organization with offices in Toronto, Vancouver, Ottawa and London […]
Stratcom on the Move…
Stratcom moves to new Toronto office, call centre and telephone town hall facility. Stratcom is pleased to announce that we have moved to a new office located in the heart of the Liberty village area in Toronto. After calling 3 Macdonell home for 18 years, it was time to move on to a larger location […]
Bob Penner discusses polling and politics on Bill Good show
Didn’t get a chance to hear Bob on Bill Good last Friday? Click on the link below to hear Stratcom’s CEO and Greg Lyle, Founder and Manager Director of Innovative Research Group, discuss polling and the prospects for Christy Clark in the upcoming BC election. Clark’s numbers aren’t looking so good but can the pollsters […]
Converting Online Supporters to Donors
Last week at AFP Congress, we presented a workshop on the topic of Converting Online Supporters to Donors. One of the most important new trends in fundraising and donor base growth. We were encouraged to see that at least half of the 60 participants had online supporters. However, only a handful was actively trying to […]
Stratcom Announces Expansion to Ottawa
New Bilingual Full Service Facility: Opinion Research Fundraising Engagement Tools Focus groups facility Call Centre Telephone Town Hall Studio We are pleased to announce that Strategic Communications Inc (Stratcom) is expanding to Ottawa. We will be opening a full service campaigns and fundraising office close to Parliament Hill at 100 Sparks Street that will include […]
Survey Says: BC Opposition to Kinder Morgan’s Expansion Proposal Growing, Not Just Enbridge’s Northern Gateway
By SHILOH BOUVETTE Pipelines and tankers have become one of the most pressing issues in British Columbia (BC), according to recent polling that Stratcom conducted for the Living Oceans Society. For BC residents living along the proposed Kinder Morgan pipeline route, the issue of pipelines and tankers (14.1%) was ranked virtually neck-and-neck with the economy […]
3 Evaluation Case Studies – Advocacy, Policy Reform, and Public Governance
By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable Trusts, 2008) Internal evaluation of […]
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