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Direct Mail

Direct mail is still one of the most effective ways to recruit new and loyal supporters.

Stratcom combines a passion for social justice and environmental sustainability with extensive skills in the art and science of donor-centred direct mail fundraising. We create innovative programs that are managed from concept to delivery that will increase revenue and strengthen donor and member relationships.

Our acquisition strategy has a long track record of proven success – we can help build your organization’s donor base substantially. Some of our clients have seen a ten-fold increase in the size of their donor base – and in their revenues as a result – after moving their program to Stratcom.

The most important aspect of direct mail prospecting is list strategy. List strategy is a very specialized area, and Stratcom is among the top Canadian list strategists in the non-profit field. When we work with you on an appeal, we will recommend lists of direct mail donors who have given to similar organizations, and test various lists to determine which ones will perform best for your organization.

With two decades of experience as a leader in the non-profit sector, our team can offer you expert services for all your direct mail needs including:

  • Program strategy and implementation
  • Creative services: copywriting and art direction
  • List strategy & acquisition
  • Production management
  • Integration of multiple direct response tools
  • Fundraising program audits
  • Direct mail package and program reviews
  • Donor research packages
We could never have built up our membership and become the largest membership think tank in Canada without Strategic Communications. They are a pleasure to work with and I am proud to be associated with this consulting firm.

Bruce Campbell
Executive Director
Canadian Centre for Policy Alternatives