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Know your base: how IVR Polling helps you win campaigns or stay informed

No longer is polling a luxury only afforded by large campaigns or organizations.

Knowledge of public opinion is the bedrock of any successful political or public education campaign. Public perception shifts and is often varied. Without a strong grasp of your campaign’s strengths, and an equal understanding of the weaknesses in your messaging, your efforts may miss the mark. When it comes to your the attitudes of your target audience, you can’t afford to guess.

IVR polling is simple, effective, and substantially cheaper than other polling alternatives. The poll instrument is recorded by professional voice talent, and respondents answer by pressing buttons on their phone. Stratcom provides step-by-step guidance on designing the poll, drafting the script, recording, and analyzing results. At the end of the dialing period, Stratcom will give you the full results and cross tabulations, and a comprehensive report with analysis from Stratcom’s research consultants.

Faster and less expensive than live phone or online polls, IVR polling is an effective option for campaigns of any size. Our experience has shown that IVR polling, when done right, can be as accurate as other methods for a fraction of the cost. For a thorough snapshot of your electorate or supporter base, contact us at surveys[at]stratcom.ca