By JOHN WILLIS See our companion post on how to evaluate advocacy campaigns and community engagement projects. In this posting we briefly highlight the methods and findings of three recent evaluations: Full scope program evaluation of the Deep Sea Conservation Coalition’s international campaign to ban deep-sea ocean trawling (Pew Charitable Trusts, 2008) Internal evaluation of […]
Tag Archives | Case Study
From Vision to Impact: Evaluating Social Innovation and Social Change
By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project. You have the talent and resources to implement your strategy and the timing […]
Poll-Blogging: 3 Easy Steps to Generate a Virtuous Loop Between News Coverage and Your Social Media Streams
BY ARMAND COUSINEAU A few questions on an automated phone survey and old school media relations generated unique postings across multiple big city news outlets and blogs. Turning that coverage back into a new post of our own closed the loop, giving us the opportunity to provide fresh insight and credible information to our community […]
Thanks for Another Great AFP Congress
BY BOB PENNER I attended another successful AFP Congress last week and I, along with the Stratcom team, enjoyed meeting with friends, clients and the many delegates who stopped by our booth for a chat. This year I was pleased to conduct two case study sessions entitled “Telephone Town Halls: A New Way to Engage Supporters […]