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Tag Archives | Civics

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Mind the Generation Gap: A Message from Your Boomer and Gen X Donors

BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some of the benefits of social media […]

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