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Tag Archives | Gord Muschett

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But Direct Mail is Dead…

BY BOB PENNER Back in the 1980’s, when I first got started in direct mail to raise money for organizations I was campaigning for, some of my colleagues questioned the approach, asserting “but direct mail is dead.” And today, 25 years later, I’m still hearing it. They weren’t right then, and they aren’t right now. When the programs of our […]

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