Right now, more than ever, millennials are plugged in and socially aware. Social media teaches them what’s happening in the world without having to wait for the 6 o’clock news or morning newspaper. Millennials don’t just learn about social issues differently from previous generations, they support and engage with them differently too. So, what does […]
Tag Archives | social media
Jul 10 2012
Five Steps to Maximize Public Engagement in Your Advocacy Campaigns
BY CARL MAVROMICHALIS & DEANNA BICKFORD Effective integration of social media with on-the-ground action creates a great way to engage more people in your cause, generate media attention and boost your overall campaign efforts. But how do you put it all together? We recently helped the United Steelworkers of Canada launch their current Off The […]
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May 28 2012
Mind the Generation Gap: A Message from Your Boomer and Gen X Donors
BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some of the benefits of social media […]
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Dec 12 2011
iPhone Pocket Power Puts Everyone in the Human Rights Hot Seat
BY JOHN WILLIS In our line of work, we see a lot of interesting online campaigns and useful — not to mention cool — uses of social media. Here’s one that I learned about from Grace Wu, an Amnesty International activist, while we waited for our flight to Ottawa a few weeks ago. It’s an iPhone app […]
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