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Case Studies

We have developed an impressive track record of helping non-profit organizations deepen their relationship with their supporters.

AFL on behalf of the Alberta Labour Coalition on Pensions

In-Person Town Hall Broadcasted via TTH

To develop and deliver an event to thousands of union members across the province.

UNIFOR

Communications Strategy

Creation and launch of new brand for merged unions including comprehensive member engagement strategy.

Leadnow – Converting Online Supporters to Donors

Online Acquisition Campaign

How to translate the online support of thousands of Canadians into revenue.

IFAW-Canada Butterfly/When We Were Kids

PUBLIC ADVOCACY CAMPAIGN

Public engagement strategy focused on the decline of the Monarch butterfly to demand strong endangered species act.

CEP Fairpay for Women at Bell

MEMBERSHIP MOBILIZATION CAMPAIGN

Campaign strategy that included image, messaging, media engagement and grassroots member mobilization.

Elementary Teachers of Toronto Help Us Help Your Kids, Vote for Fair Funding

POLITICAL ACTION CAMPAIGN

Political action campaign that effectively engaged parents and teachers and utilized wide spectrum of communications tools to ensure education was a key election issue.

Canadian Breast Cancer Foundation – UpFront

COMMUNITY ADVOCACY & POLICY DEVELOPMENT

Comprehensive campaign action plan to obtain support for new vision including extensive research and re-branding

Amnesty International – Canada ‘Freedom. Justice. Equality.’

COMMUNICATIONS PLAN

Development of communications plan to redefine and rebrand organization including messaging, visuals and taglines.

Canadian Centre for Policy Alternatives (CCPA)

DONOR ENGAGEMENT

Development of comprehensive and integrating individual giving fundraising strategy that built sustainable monthly donor revenue stream and increased member support base from 200 to 15,000 donors

The United Steelworkers of Canada – Off the Podium

POLITICAL ACTION CAMPAIGN

Campaign that effectively connected Rio Tinto’s employee lockout in Quebec to 2012 London Olympic games and garnered international support for removal of Rio Tinto as an Olympic sponsor.

Parents for Children’s Mental Health

STRATEGIC PLANNING

Research-informed strategic planning process led to new focus on family centred principles.

Share the Road

STRATEGIC PLANNING AND ENGAGEMENT

Comprehensive strategic planning to develop campaign, research and fundraising capabilities so that organization could effectively attract, engage and mobilize supporters.

Air Canada Pilots Association

RESEARCH AND COMMUNICATIONS STRATEGIC PLANNING

Qualitative and quantitative research formed basis of a communications audit that guided the development of full scope strategic communications plan.

Student Support Leadership Initiative: Niagara

COMMUNICATIONS PLANNING

Communications audit that resulted in series of recommendations for future communications initiatives

Vision Vancouver Election Campaign

POLITICAL STRATEGY

Voter contact management strategy based on research and involved ID phoning, direct mail, microtargeting, street and door canvassing & GOTV efforts.

Manitoba Association of Health Care Professionals (MAHCP)

STRATEGIC COMMUNICATIONS PLANNING

Development of strategic communications plan to address multiple complex issues with membership and bargaining environment.

Animal Charities

MONTHLY DONOR ACQUISITION AND ENGAGEMENT

Results of two Animal Charity organizations’ telefundraising strategies illustrate how telefundraising can be effectively used to build a strong monthly donor base.