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We provide insights into the non-profit world through frequent postings.

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Season’s Greetings 2015

All of us here at Stratcom wish you a wonderful holiday season and continued success in your work. We look forward to working with you in 2016.   At Stratcom, we strive to help non-profit organizations make a difference locally, nationally, and globally. As we have done in the past, we have made a donation […]

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Canada’s Anti-Spam law – 10 Questions & answers that will get you up to speed

Is your organization ready to be compliant with CASL legislation? If not, these 10 questions and answers will put you up to speed in less than 5 minutes. (One thing to remember here is that we aren’t lawyers, so this doesn’t constitute legal advice.  If you have concerns about your organization’s compliance, you should consult […]

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Canada Post Changes – What Comes Next?

BY DEANNA BICKFORD These days, it seems the entire non-profit sector is abuzz about the big changes from Canada Post starting March 31st.   We’ve heard about “the death of direct mail” so much that it has become a meme in our sector. For those of us who see direct mail’s tremendous capabilities to support […]

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30 Brilliant Bits of Online Fundraising Wisdom (Released in Fall 2013)

If you haven’t yet read 30 Brilliant Bits of Online Fundraising Wisdom from the Experts you should. It’s a fast and easy read with great advice about how to maximize your online giving.   Care2 has searched out fundraising experts from a wide spectrum of backgrounds to provide insights into how to optimize for mobile, […]

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Congratulations to Projet Montréal and Chris Wilson and Bonita Zarrillo in Coquitlam

We would like to congratulate Projet Montréal for their success in Sunday’s Montreal municipal election, and to their Campaign Director Raymond Guardia and directeur général Patrick Cigana who ran a very strong, modern campaign. In addition, Projet Montréal swept all positions in the Boroughs of Plateau-Mount-Royal and Rosemont-La Petite Patrie and expanded their base by […]

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Congratulations to Don Iveson, new Mayor of Edmonton

We would like to congratulate our client Don Iveson for his successful campaign to become the new Mayor of Edmonton. It was an overwhelming victory, one that was not predicted by many initially. Don is a forward thinking leader and will undoubtedly play a leadership role in the progressive municipal movement in Canada. He ran […]

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Don’t be Afraid to Trade!

Are you trading your donor list with other non-profit organizations? If not, you’re missing out. This is an excellent opportunity to enhance your direct mail fundraising campaigns. If you aren’t familiar with list trading, it’s the practice of exchanging donor and/or membership lists with other charities or non-profit organizations to be used in acquisition mailings. […]

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Stratcom on the Move…

Stratcom moves to new Toronto office, call centre and telephone town hall facility. Stratcom is pleased to announce that we have moved to a new office located in the heart of the Liberty village area in Toronto. After calling 3 Macdonell home for 18 years, it was time to move on to a larger location […]

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Find New Supporters Through Online Campaigns

BY DEANNA BICKFORD I’ve seen many different kinds of non-profit organizations create online petitions and pledges to expand their network and engage more people with their work. The best practices in this area also consider a fuller cycle of engagement of these new contacts, including fundraising. The rise of online advocacy sites such as Avaaz, […]

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Converting Online Supporters to Donors

Last week at AFP Congress, we presented a workshop on the topic of Converting Online Supporters to Donors.  One of the most important new trends in fundraising and donor base growth. We were encouraged to see that at least half of the 60 participants had online supporters.  However, only a handful was actively trying to […]

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