Brian Roy
Senior Associate
brian.roy@stratcomuk.com
Brian’s career includes collaboration with four UK Labour Leaders and seven Scottish Labour Leaders, spearheading the strategic planning and execution of numerous local and national election campaigns. His impact and influence is found in key historic elections, such as the Scottish and European Referendums, and UK General Elections in 2010, 2015, and 2017. Brian’s impact was particularly seen in the modernisation of campaigning culture and techniques in Scotland, emphasising the strategic use of digital technology and a data-driven understanding of key target voter groups.
Brian’s strategic counsel at the highest levels of politics and the public sector in Scotland, combined with his role as General Secretary of the Scottish Labour Party, has shaped his expertise in campaigns, policy research and development, communication strategies, and membership engagement.
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