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Insightful articles that make a difference for our community
Adapting Your Email Marketing Strategy after iOS 15: Why Texting is More Important Than Ever
16 June 2023
Email marketing has been a powerful tool for charities and non-profits to connect with their supporters and donors to drive engagement and donations for years. Following the release of iOS 15, the game has changed. The new update brought significant changes to email tracking and privacy, making it more challenging for marketers to gauge their…
VaxTO Case Study
13 June 2023
After a long wait for COVID-19 vaccines to be developed and procured, in the spring of 2021, the City of Toronto began to receive a steady supply of vaccines. The City sought out solutions to the confusion around eligibility for and availability of vaccines by disseminating accurate and timely information to the public through culturally-appropriate…
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