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We provide insights into the non-profit world through frequent postings.

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CLIENT NOTICE – Quebec’s Bill 64 / Law 25

Quebec’s Bill 64 Stage 2 – Coming into effect Sept 22, 2023! If your organization handles personal data of individuals living in Quebec, you need to comply with Bill 64 – An Act to modernize legislative provisions regarding the protection of personal information. On Sept 22, 2022 Quebec’s Bill 64 (also known as Law 25) […]

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Mobile phone-list building with MobileReach

With no “phone book” of mobile phone numbers in Canada, how are you and your organization expanding your reach to Canadians via mobile? Stratcom’s solution, MobileReach, is a list of likely mobile phone numbers which can be used with text, live calling, or broadcast voice message to reach and engage Canadian audiences. MobileReach can provide […]

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The Power of Connection: Unleashing the Potential of Telephone Town Halls for Charities

In today’s fast-paced digital age, connecting with supporters and donors in a meaningful way is harder than ever for charities trying to make a lasting impact. Recognizing this, many are discovering the potential and power of telephone town halls (TTHs), leading to their growing integration into the communications plans of non-profits. This dynamic communication tool […]

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Revolutionizing Community Engagement: The Power of Telephone Town Halls

Community engagement is a vital aspect of any successful organization. Whether it’s a non-profit, a union, or a political group, connecting with the community is essential to building trust, establishing credibility, and achieving long-term success. In today’s digital age, there are more communication channels than ever before, but one method that shouldn’t be overlooked is […]

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Adapting Your Email Marketing Strategy after iOS 15: Why Texting is More Important Than Ever

Email marketing has been a powerful tool for charities and non-profits to connect with their supporters and donors to drive engagement and donations for years. Following the release of iOS 15, the game has changed. The new update brought significant changes to email tracking and privacy, making it more challenging for marketers to gauge their […]

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Data Audit for Decision Makers

As an organizational leader, you are well aware that your database is one of your most valuable assets.  It is the key to reaching your supporters or members directly.  Whether you are attempting to mobilize the members of your union or raise funds for your charity from your supporters, the effective use of your database […]

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Stratcom wins 3 international awards for our work on “VaxTO”

In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked […]

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5 key ways to capture mobile phone numbers

And 4 reasons why you need to. Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t […]

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Projet Montréal Election Campaign 2021

In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for […]

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Farewell & thank you, Matt!

Dear clients, partners, and friends, We wanted to let you know that at the end of December, Matt Smith will be leaving the position of President at Stratcom and moving on to other pursuits. On behalf of the board and staff, we thank Matt for his decade of dedication, innovation, strategic leadership, and helping me […]

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