In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked […]

And 4 reasons why you need to. Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t […]

In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for […]

Dear clients, partners, and friends, We wanted to let you know that at the end of December, Matt Smith will be leaving the position of President at Stratcom and moving on to other pursuits. On behalf of the board and staff, we thank Matt for his decade of dedication, innovation, strategic leadership, and helping me […]

Stratcom has substantially raised the level of our credit card security by implementing  a new cutting-edge  telemarketing dialer. Among the many changes that Stratcom  adapted to during the pandemic, working from home was certainly one of the biggest.  For our telemarketing staff, this meant learning how to recruit and train new callers remotely.  Our managers […]

The unprecedented experience of the pandemic is having a major impact on Canadians’ social values and political perspectives.

As we all know the digital landscape continues to grow and evolve quickly, and in these pandemic days digital communication, engagement and fundraising are indispensable. We’ve put together a series of webinars to showcase our unique digital offering of tools and strategies including text messaging, our likely cell phone list, shortcode and text-to-give. Our texting […]

Stratcom is very pleased to announce that Tom Siegel and Theresa Curran are joining the Stratcom team as Senior Consultants.  Tom Siegel is best known as the former owner of Donor Services Group (previously Facter Direct), one of the preeminent fundraising firms in the U.S.  Theresa Curran was the Executive Vice President at DSG. With […]

With no “phone book” of mobile phone numbers in Canada, how are you and your organization expanding your reach to Canadians via mobile? Stratcom is launching a new, innovative tool called MobileReach, where you can find likely mobile phones numbers to build engaged audiences. MobileReach pulls a list of hundreds, thousands, or even millions of […]

What does it look like to run a province-wide engagement campaign right when COVID-19 hit? The Saskatchewan Federation of Labour’s (SFL) Putting Workers First campaign is a robust example of engaging, adapting and responding to the public with issues that affect not only Saskatchewanians but Canadians across the country. Context In January 2020, the Saskatchewan […]