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Insightful articles that make a difference for our community

How to Use Text to Support Your Upcoming Charity Fundraising Event

As spring approaches, preparations are under way at many charities that sponsor participatory fundraising events. The success of any charity fundraising event depends heavily on supporter participation. Text (SMS) can not only support the recruitment and registration of event participants, it can also be used to deepen participant engagement and bring them closer to the…

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Montreal Children’s Hospital Foundation (MCHF) Case Study

The Montreal Children’s Hospital Foundation (MCHF) is a Canadian health charity that raises funds from donors to support innovative research, teaching, and care at The Montreal Children’s Hospital, an internationally-renowned pediatric centre affiliated with the McGill University Health Centre providing highly-specialized healthcare. Their annual Caring for Kids Radiothon gives listeners a glimpse of life at…

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