Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track.
Why Telefundraising Is Crucial Right Now
Telefundraising offers a personal, immediate way to connect with your donors and supporters. Conversations over the phone allow you to explain the situation and its impact, while also providing donors with an opportunity to support you in a different way. Many donors will value this personal touch, and it’s an ideal chance to introduce monthly giving programs. We all know that monthly gifts provide reliable support but they also reduce reliance on mail for future campaigns.
Many donors who prefer to give via mail do so because they’re hesitant to share their credit card details over the phone. Our Secure Payment Authorization (SPA) meets the highest Payment Card Industry (PCI) standard for remote telefundraising. With this system, the fundraiser never hears or sees the donor’s payment information. This system gives donors peace of mind and encourages them to support your cause with confidence. You can learn more about our secure process here.
Time to Take on Text
Texting is ubiquitous in Canada and charities are realizing that it is a direct and effective way to engage donors. Charities can take advantage of this critical period to start engaging supporters via text and get them used to hearing from them through this channel. With text broadcasts, you can quickly reach donors who have shared their cell numbers with you, send appeals with links to your donation page, and offer a convenient alternative method to donate this season. Texting ensures your message gets through, even when other methods face delays.
The postal strike may be disrupting direct mail campaigns, but it doesn’t have to disrupt your fundraising success. By shifting course and you can ensure your message still reaches your supporters and your goals stay within reach.
To help you navigate this challenging time, we’re offering a 5-10% discount on new telefundraising campaigns, depending on call volumes.
Get in touch with our team to explore how we can help you connect with your donors.
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