What Makes a Giving Tuesday Campaign Break Through?

Giving Tuesday has become a mainstay of the Canadian fundraising calendar — and although many organizations take part, the real opportunity lies in turning one big day into lasting donor relationships.

This year, we sat down with our partners at the Greater Vancouver Food Bank (GVFB) and Generosity X to unpack what made GVFB’s 2024 Giving Tuesday campaign their most successful yet. In our recent webinar, we explored how a truly integrated, multichannel strategy — spanning SMS, email, paid media, social, direct mail, and BVM — can deliver exceptional results when every channel works together.

Watch the webinar recording below to hear how we approached testing, timing, and donor stewardship — and what we learned along the way.