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Insightful articles that make a difference for our community

Spotlight on: Dawn Hoffman

Dawn Hoffman is a Senior Research Associate at Stratcom who conducts the majority of the firm’s qualitative research. Dawn is a strategic, results-oriented polling and communications professional with 25 years of experience working for progressive advocacy organizations, foundation, and government clients in Canada, the US and Australia-Pacific. Dawn’s expertise lies in using qualitative and quantitative…

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Inbound Text to Short Codes for Fundraising & Prospecting at Events

Stratcom has two short codes that can help charities attract support both at their events and beyond. A short code is a five-digit phone number than can accommodate a high volume of inbound text messages. When paired with a call-to-action and promoted to a target group – such as event attendees – short codes can…

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Montreal Children’s Hospital Foundation (MCHF) Case Study

The Montreal Children’s Hospital Foundation (MCHF) is a Canadian health charity that raises funds from donors to support innovative research, teaching, and care at The Montreal Children’s Hospital, an internationally-renowned pediatric centre affiliated with the McGill University Health Centre providing highly-specialized healthcare. Their annual Caring for Kids Radiothon gives listeners a glimpse of life at…

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CUPE 882-Saskatchewan vs. Mayor of Prince Albert & City Council Case Study

CUPE 882 represents the inside workers of the City of Prince Albert. Having been without a contract since December of 2021, in June of 2023, the membership voted overwhelmingly to strike despite what Mayor Greg Dionne called, “one of the highest offers in Canada.” In fact, CUPE workers decided to stand their ground to demand…

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