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Insightful articles that make a difference for our community
Operation Smile SMS Upgrade
Upgrade calls to monthly donors are a critical component of a strong monthly giving strategy. These calls are an important opportunity to remind your most loyal donors what sparked their passion for your cause in the first place and how valuable they are to your mission. Most importantly, upgrade calls are a chance for donors…
From Event Sign-Ups to Monthly Supporters: One Simple Path for Charities
Fundraising events have never been more challenging. Rising costs, declining participation, and a crowded marketplace of runs, walks, and rides mean charities are often competing for the same supporters’ attention. At the same time, many organizations are under growing pressure to build reliable monthly giving revenue and reduce their dependence on increasingly expensive donor acquisition….
The Analog Charm of Broadcast Voice Messages: Thank-You Edition
There are few better moments to reach out and thank your donors than the beginning and end of the year. After a busy season of giving touchpoints in December with Giving Tuesday, Christmas, Hanukkah, New Year’s Eve, it’s no surprise that some charities see a third or more of their annual revenue arrive in December…
What Makes a Giving Tuesday Campaign Break Through?
Giving Tuesday has become a mainstay of the Canadian fundraising calendar – and although many organizations take part, the real opportunity lies in turning one big day into lasting donor relationships. This year, we sat down with our partners at the Greater Vancouver Food Bank (GVFB) and Generosity X to unpack what made GVFB’s 2024…
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