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Insightful articles that make a difference for our community
Uncovering Hidden Legacy Potential: Stratcom’s Planned Gift Calling Programs
Every charity has donors whose commitment runs deep — people who have believed in your mission for years, even decades. These donors aren’t just contributors; they’re part of your story. But how many of them are quietly planning to leave a gift in their will, without ever telling you? Or have not even considered it…yet?…
Four Tips for Successful Year-End Fundraising Texts
Year-end is a crucial time for fundraising. Many donors have the habit of waiting until December to finalize their giving decisions – some motivated by the season’s feelings of giving and generosity, others by the December 31 tax deadline. However, this busy time also means competing for donors’ attention amidst holiday shopping, gatherings, cooking, and…
Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…
Ensuring Donor Trust: Our Secure Payment Process Explained
Trust is central to the relationship between donors and charities. As one of Canada’s leading telefundraising agencies, we take seriously our responsibility to safeguard that trust when speaking with supporters. To ensure a secure donation experience, we use a credit card collection process with Secure Payment Assist (SPA), which meets the highest Payment Card Industry…
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