Fundraising Articles
Insightful articles that make a difference for our community
The Analog Charm of Broadcast Voice Messages: Year-End Thank-You Edition
The end of the year is the perfect moment to reach out and thank your donors. Many are in a generous mood, and charities are busy navigating a parade of giving touchpoints – Giving Tuesday, Christmas, Hanukkah, New Year’s Eve. It’s no surprise that some organizations see a third or more of their annual revenue…
What Makes a Giving Tuesday Campaign Break Through?
Giving Tuesday has become a mainstay of the Canadian fundraising calendar – and although many organizations take part, the real opportunity lies in turning one big day into lasting donor relationships. This year, we sat down with our partners at the Greater Vancouver Food Bank (GVFB) and Generosity X to unpack what made GVFB’s 2024…
Lessons from the Last Postal Strike – and How to Be Ready for the Next One
With Canada once again facing the possibility of a postal strike, fundraisers are rightfully concerned about maintaining donation flow and supporter engagement. In December 2024, many charities had to quickly adapt their year-end fundraising plans in response to widespread postal service disruptions. In February, Stratcom and our friends at ST hosted a webinar: “Lessons from…
Turning Innovative Approaches in Telefundraising Into Real Results: A Look at Three Case Studies
When managing for success in a telefundraising campaign, the three levers of influence are callers, script, and data. How you manage these elements depends on understanding your target audience. Particularly for monthly donors, where they are in their giving journey makes a big difference. Are they new donors or have they been giving for a…
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