Engagement Articles

Insightful articles that make a difference for our community

Lessons from the Last Postal Strike – and How to Be Ready for the Next One

With Canada once again facing the possibility of a postal strike, fundraisers are rightfully concerned about maintaining donation flow and supporter engagement. In December 2024, many charities had to quickly adapt their year-end fundraising plans in response to widespread postal service disruptions. In February, Stratcom and our friends at ST hosted a webinar: “Lessons from…

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Four Tips for Successful Year-End Fundraising Texts

Year-end is a crucial time for fundraising. Many donors have the habit of waiting until December to finalize their giving decisions – some motivated by the season’s feelings of giving and generosity, others by the December 31 tax deadline. However, this busy time also means competing for donors’ attention amidst holiday shopping, gatherings, cooking, and…

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Adapting Year-End Fundraising Plans Amid the Canada Post Strike

The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…

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The Power of Connection: Unleashing the Potential of Telephone Town Halls for Charities

In today’s fast-paced digital age, connecting with supporters and donors in a meaningful way is harder than ever for charities trying to make a lasting impact. Recognizing this, many are discovering the potential and power of telephone town halls (TTHs), leading to their growing integration into the communications plans of non-profits. This dynamic communication tool…

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