Engagement Articles
Insightful articles that make a difference for our community
What Makes a Giving Tuesday Campaign Break Through?
Giving Tuesday has become a mainstay of the Canadian fundraising calendar – and although many organizations take part, the real opportunity lies in turning one big day into lasting donor relationships. This year, we sat down with our partners at the Greater Vancouver Food Bank (GVFB) and Generosity X to unpack what made GVFB’s 2024…
Lessons from the Last Postal Strike – and How to Be Ready for the Next One
With Canada once again facing the possibility of a postal strike, fundraisers are rightfully concerned about maintaining donation flow and supporter engagement. In December 2024, many charities had to quickly adapt their year-end fundraising plans in response to widespread postal service disruptions. In February, Stratcom and our friends at ST hosted a webinar: “Lessons from…
Four Tips for Successful Year-End Fundraising Texts
Year-end is a crucial time for fundraising. Many donors have the habit of waiting until December to finalize their giving decisions – some motivated by the season’s feelings of giving and generosity, others by the December 31 tax deadline. However, this busy time also means competing for donors’ attention amidst holiday shopping, gatherings, cooking, and…
Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…
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