How New Trends, Integrated Marketing, and Digital Best Practice Can Help Fuel Your Fundraising Success in 2024

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We recently hosted a webinar that explored new trends and best practices for fundraising as we adapt to 2024’s technological changes and economic shifts. We looked at digital fundraising best practices, and the often-overlooked role of advertising in fundraising. We also dove into practical uses of AI, why traditional tools are still important – maybe more so than ever – and the ability of behavioral science to power ANY kind of fundraising.

Hosts Jerome Cheung & Mike Johnston, accompanied by humane-related fundraising experts Jennifer Grantham and Charly Jarrett, presented a fast-moving session that provided insights and examples of:

  • Integrating AI and other new digital tools into your fundraising toolkit
  • How behavioural science can turbo charge your fundraising
  • Adapting your online advertising to 2024’s digital landscape
  • Best practices for integrating phone into your digital campaigns
  • The current state of texting for fundraising

With our focus on a multi-channel and multi-disciplinary approach to fundraising engagement, we hope the webinar provides you with new ideas for how to adapt your fundraising campaigns to the current digital landscape. 

If you missed the session, want to rewatch key moments, or share it with colleagues, you can find the replay below.

Finally, if you’re fundraising for the animals, make sure not to miss For the Paws – the only international fundraising conference for animal welfare charities happening virtually March 5th to 7th. More than 350 fundraisers from 6 countries attend for 2.5 hours a day of content designed just for animal welfare fundraisers. With very reasonable group pricing, it’s a great way to get Pro-D for your whole team.

As a returning sponsor, Strategic Communications would love to make it even more accessible by giving you 25% off with the promo code: stratcompaws. We hope to see you there! 

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