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Insightful articles that make a difference for our community
GVFB’s Integrated Giving Tuesday Campaign
Giving Tuesday has become a cornerstone of the Canadian charitable calendar-but it’s also a crowded space. Many organizations see strong engagement, yet few translate the day’s energy into measurable revenue growth. For the Greater Vancouver Food Bank, 2024 brought rising food costs, surging demand, and an urgent need to stand out. Their goal was ambitious:…
Using SMS & BVM to Save CBC during the 2025 Federal Election
In April 2025, Canada held a federal election. In the year prior to the election, the Conservative Party had a strong lead in the polls and were expected to form the next government. The Conservative Party’s leader Pierre Poilievre was threatening to defund the CBC. CBC is Canada’s public broadcaster and valued by many Canadians….
Lessons from the Last Postal Strike – and How to Be Ready for the Next One
With Canada once again facing the possibility of a postal strike, fundraisers are rightfully concerned about maintaining donation flow and supporter engagement. In December 2024, many charities had to quickly adapt their year-end fundraising plans in response to widespread postal service disruptions. In February, Stratcom and our friends at ST hosted a webinar: “Lessons from…
Turning Innovative Approaches in Telefundraising Into Real Results: A Look at Three Case Studies
When managing for success in a telefundraising campaign, the three levers of influence are callers, script, and data. How you manage these elements depends on understanding your target audience. Particularly for monthly donors, where they are in their giving journey makes a big difference. Are they new donors or have they been giving for a…
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