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Insightful articles that make a difference for our community
Century Group Case Study
Century Group, a B.C. real estate developer, opened the first of its 900+ units of a housing project in Tsawwassen and began an online campaign to promote and sell its offering to prospective home-buyers. Tsawwassen was not top of mind in places most people would consider moving. People considered the community far from downtown and…
Amanda McDougall for Mayor Case Study
In October 2020, Amanda McDougall, Executive Director of an environmental non-profit and one-term city councillor was running against a two-term incumbent Mayor with long-standing ties to the federal and provincial Conservative parties. Amanda McDougall had already fought an uphill battle since her election to city council in 2016-breaking into the mostly older, white male dominated…
UFCW Local 832 Case Study
The United Food and Commercial Workers union (UFCW) has been a long-term client of Stratcom’s with Telephone Town Halls (TTHs) proving to be a cost-effective and efficient means when reaching out to and engaging with union members across Manitoba. In Manitoba, where UFCW Local 832 has members across the province, TTHs have been successfully used…
Stratcom wins 3 international awards for our work on “VaxTO”
In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked…
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