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Insightful articles that make a difference for our community
Turning Innovative Approaches in Telefundraising Into Real Results: A Look at Three Case Studies
When managing for success in a telefundraising campaign, the three levers of influence are callers, script, and data. How you manage these elements depends on understanding your target audience. Particularly for monthly donors, where they are in their giving journey makes a big difference. Are they new donors or have they been giving for a…
Uncovering Hidden Legacy Potential: Stratcom’s Planned Gift Calling Programs
Every charity has donors whose commitment runs deep — people who have believed in your mission for years, even decades. These donors aren’t just contributors; they’re part of your story. But how many of them are quietly planning to leave a gift in their will, without ever telling you? Or have not even considered it…yet?…
BC Cancer Multi-Rejector Strategy
The BC Cancer Foundation has a large and longstanding monthly donor program, regularly engaging supporters through annual telefundraising campaigns aimed at increasing monthly contributions. Stratcom has conducted many of these campaigns over a decade-long partnership with the foundation A persistent challenge has been the ‘Multiple Rejectors’ (MR) segment – donors who have consistently declined upgrade…
BC SPCA Lottery Conversion
The BC SPCA, one of Canada’s largest animal welfare organizations, has worked with Stratcom since 2001. Over the year, we’ve connected with over half a million donors and prospects, driving growth for their fundraising programs. In 2020, we worked together to identify new prospects for expanding our telephone campaigns. Specifically, we focused on 4,000 lottery…
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