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Insightful articles that make a difference for our community
Lessons from the Last Postal Strike – and How to Be Ready for the Next One
With Canada once again facing the possibility of a postal strike, fundraisers are rightfully concerned about maintaining donation flow and supporter engagement. In December 2024, many charities had to quickly adapt their year-end fundraising plans in response to widespread postal service disruptions. In February, Stratcom and our friends at ST hosted a webinar: “Lessons from…
Turning Innovative Approaches in Telefundraising Into Real Results: A Look at Three Case Studies
When managing for success in a telefundraising campaign, the three levers of influence are callers, script, and data. How you manage these elements depends on understanding your target audience. Particularly for monthly donors, where they are in their giving journey makes a big difference. Are they new donors or have they been giving for a…
Uncovering Hidden Legacy Potential: Stratcom’s Planned Gift Calling Programs
Every charity has donors whose commitment runs deep — people who have believed in your mission for years, even decades. These donors aren’t just contributors; they’re part of your story. But how many of them are quietly planning to leave a gift in their will, without ever telling you? Or have not even considered it…yet?…
BC Cancer Multi-Rejector Strategy
The BC Cancer Foundation has a large and longstanding monthly donor program, regularly engaging supporters through annual telefundraising campaigns aimed at increasing monthly contributions. Stratcom has conducted many of these campaigns over a decade-long partnership with the foundation A persistent challenge has been the ‘Multiple Rejectors’ (MR) segment – donors who have consistently declined upgrade…
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