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Insightful articles that make a difference for our community
Variety BC Text-to-Give Conversion
Variety – The Children’s Charity of BC supports children in British Columbia with disabilities and complex health needs. Two major, week-long fundraising events, Variety Week and Show of Hearts, held on a local television station, play a crucial role in their fundraising efforts. Stratcom has been partnering with Variety since 2021 to build their monthly…
Four Tips for Successful Year-End Fundraising Texts
Year-end is a crucial time for fundraising. Many donors have the habit of waiting until December to finalize their giving decisions – some motivated by the season’s feelings of giving and generosity, others by the December 31 tax deadline. However, this busy time also means competing for donors’ attention amidst holiday shopping, gatherings, cooking, and…
Adapting Year-End Fundraising Plans Amid the Canada Post Strike
The Canada Post strike has left many charities scrambling to adjust their year-end appeal plans, with crucial direct mail campaigns delayed or derailed entirely. However, this challenge also presents an opportunity to pivot to other highly effective channels that can bridge the gap and keep campaigns on track. Why Telefundraising Is Crucial Right Now Telefundraising…
Suffolk Coastal Labour 2024 UK General Election
In the 2024 UK General Election, Stratcom UK and Rubikon Intel delivered a highly successful digital campaign for the Labour candidate in Suffolk Coastal. This campaign was particularly noteworthy for its use of data-driven programmatic advertising and real-time optimization to engage and persuade voters in a traditionally Conservative stronghold. Targeted Geo-Ads: High Engagement with Video…
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