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Insightful articles that make a difference for our community
VaxTO Case Study
After a long wait for COVID-19 vaccines to be developed and procured, in the spring of 2021, the City of Toronto began to receive a steady supply of vaccines. The City sought out solutions to the confusion around eligibility for and availability of vaccines by disseminating accurate and timely information to the public through culturally-appropriate…
Alzheimer Society of Canada Case Study
The Alzheimer Society of Canada (ASC) is a Canadian health charity that raises funds from donors to support research into Alzheimer’s disease and other forms of dementia and provide services and programs to people living with dementia and their caregivers. On Giving Tuesday, an annual event that recognizes the power of giving around the globe,…
Ontario Nurses Association (ONA) Case Study
The Ontario’s Nurses Association (ONA) reached out to Stratcom to develop a texting program for the upcoming Federal election in 2021. For this campaign, 16 member organizers engaged in peer-to-peer texting to their membership using Prompt.io. The strategy was for member organizers to text into key target ridings to encourage their fellow members to get…
Projet Montréal Case Study
In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for…
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