Fundraising Articles
Insightful articles that make a difference for our community
Ensuring Donor Trust: Our Secure Payment Process Explained
Trust is central to the relationship between donors and charities. As one of Canada’s leading telefundraising agencies, we take seriously our responsibility to safeguard that trust when speaking with supporters. To ensure a secure donation experience, we use a credit card collection process with Secure Payment Assist (SPA), which meets the highest Payment Card Industry…
Inbound Text to Short Codes for Fundraising & Prospecting at Events
Stratcom has two short codes that can help charities attract support both at their events and beyond. A short code is a five-digit phone number than can accommodate a high volume of inbound text messages. When paired with a call-to-action and promoted to a target group – such as event attendees – short codes can…
How to Use Text to Support Your Upcoming Charity Fundraising Event
As spring approaches, preparations are under way at many charities that sponsor participatory fundraising events. The success of any charity fundraising event depends heavily on supporter participation. Text (SMS) can not only support the recruitment and registration of event participants, it can also be used to deepen participant engagement and bring them closer to the…
How New Trends, Integrated Marketing, and Digital Best Practice Can Help Fuel Your Fundraising Success in 2024
We recently hosted a webinar that explored new trends and best practices for fundraising as we adapt to 2024’s technological changes and economic shifts. We looked at digital fundraising best practices, and the often-overlooked role of advertising in fundraising. We also dove into practical uses of AI, why traditional tools are still important – maybe…
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