By JOHN WILLIS Full-scope evaluation is a powerful tool that can make you a more effective change agent – but it’s not always the right approach. Here are simple and highly-effective alternatives. You have a solid plan for your campaign or project. You have the talent and resources to implement your strategy and the timing […]
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We provide insights into the non-profit world through frequent postings.
Jul 26 2012
From Vision to Impact: Evaluating Social Innovation and Social Change
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Jul 12 2012
Poll-Blogging: 3 Easy Steps to Generate a Virtuous Loop Between News Coverage and Your Social Media Streams
BY ARMAND COUSINEAU A few questions on an automated phone survey and old school media relations generated unique postings across multiple big city news outlets and blogs. Turning that coverage back into a new post of our own closed the loop, giving us the opportunity to provide fresh insight and credible information to our community […]
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Jul 10 2012
Five Steps to Maximize Public Engagement in Your Advocacy Campaigns
BY CARL MAVROMICHALIS & DEANNA BICKFORD Effective integration of social media with on-the-ground action creates a great way to engage more people in your cause, generate media attention and boost your overall campaign efforts. But how do you put it all together? We recently helped the United Steelworkers of Canada launch their current Off The […]
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Jun 21 2012
Greenpeace Billboard Banned in Edmonton
As reported in the Globe and Mail, Pattison Outdoor has rejected Greenpeace Canada’s billboard ad pictured above, refusing the organization space on one of its downtown Edmonton billboards. The text-only ad reads: “When there’s a huge solar energy spill, it’s just called a nice day. Green jobs, not more oil spills.” Greenpeace reacted to the decision on […]
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May 29 2012
Mayor Ford’s Political Future About as Certain as the Sheppard Subway
By JOHN WILLIS In local politics, failure to execute can be more dangerous for a politician than pushing through an unpopular agenda. Toronto Mayor Rob Ford has not executed well on his promises, but he’s also left it too late to start a new legislative agenda. His strategic path to victory in 2014 now passes […]
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May 28 2012
Mind the Generation Gap: A Message from Your Boomer and Gen X Donors
BY DEANNA BICKFORD Analysis from The Next Generation of Canadian Giving Survey As fundraisers, few of us would deny the benefit of decades of direct mail marketing efforts aimed to engage the oldest generation of supporters – the ‘Civics’ or ‘Matures’, born before 1945. More recently, we have witnessed some of the benefits of social media […]
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May 04 2012
It’s a tie! Or is it?
By BOB PENNERN In the movie “A Fish Called Wanda,” the main character Otto (played by Kevin Kline) is bragging about how America always wins. Another character says, “You mean, like Vietnam?” “It was a tie!” Otto blurts. The truth, it seems, is hard for some to admit. In Canada, a recent poll from Léger […]
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Apr 16 2012
Telephone Town Halls for Political Debates
By DAVID SMITH The Telephone Town Hall is a tremendously flexible and exciting tool for communication. It was originally developed to be used in political campaigns as a way of winning over and identifying supporters. However, in the two years we have been organizing Telephone Town Halls, one of the things that never ceases to […]
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Mar 13 2012
Ten Tips for Telephone Town Hall Success
Marty Stone, of Stones’ Phones, a top US political strategy firm whom we have worked closely with, has posted a top 10 list on how to make the most of Telephone Town Halls. Telephone Town Halls are well established in the US as an effective tool for supporter engagement, and as a great large-scale forum […]
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