fbpx

News

Blog

Uncategorized

Recent Polls

Media Coverage

Case Studies

Our Team

Thank you

About MARKETING

Author Archive | MARKETING

Showing posts by

CLIENT NOTICE – Quebec’s Bill 64 / Law 25

Quebec’s Bill 64 Stage 2 – Coming into effect Sept 22, 2023! If your organization handles personal data of individuals living in Quebec, you need to comply with Bill 64 – An Act to modernize legislative provisions regarding the protection of personal information. On Sept 22, 2022 Quebec’s Bill 64 (also known as Law 25) […]

Read full story

Mobile phone-list building with MobileReach

With no “phone book” of mobile phone numbers in Canada, how are you and your organization expanding your reach to Canadians via mobile? Stratcom’s solution, MobileReach, is a list of likely mobile phone numbers which can be used with text, live calling, or broadcast voice message to reach and engage Canadian audiences. MobileReach can provide […]

Read full story

The Power of Connection: Unleashing the Potential of Telephone Town Halls for Charities

In today’s fast-paced digital age, connecting with supporters and donors in a meaningful way is harder than ever for charities trying to make a lasting impact. Recognizing this, many are discovering the potential and power of telephone town halls (TTHs), leading to their growing integration into the communications plans of non-profits. This dynamic communication tool […]

Read full story

Revolutionizing Community Engagement: The Power of Telephone Town Halls

Community engagement is a vital aspect of any successful organization. Whether it’s a non-profit, a union, or a political group, connecting with the community is essential to building trust, establishing credibility, and achieving long-term success. In today’s digital age, there are more communication channels than ever before, but one method that shouldn’t be overlooked is […]

Read full story

Adapting Your Email Marketing Strategy after iOS 15: Why Texting is More Important Than Ever

Email marketing has been a powerful tool for charities and non-profits to connect with their supporters and donors to drive engagement and donations for years. Following the release of iOS 15, the game has changed. The new update brought significant changes to email tracking and privacy, making it more challenging for marketers to gauge their […]

Read full story

Data Audit for Decision Makers

As an organizational leader, you are well aware that your database is one of your most valuable assets.  It is the key to reaching your supporters or members directly.  Whether you are attempting to mobilize the members of your union or raise funds for your charity from your supporters, the effective use of your database […]

Read full story

Stratcom wins 3 international awards for our work on “VaxTO”

In Spring 2021, the City of Toronto received ample supply of the COVID-19 vaccines, but found its paid media campaign was not getting enough Torontonians vaccinated. City Councillor and Chair of the Board of Health Joe Cressy saw a parallel with an election campaign that had an air war, but no ground war. Cressy asked […]

Read full story

5 key ways to capture mobile phone numbers

And 4 reasons why you need to. Are you doing all you can to capture mobile phone numbers? Here why you should be Mobile phone numbers are increasing every year and landline use is declining. If you don’t have mobile numbers, not only will you not be able to text your donors, eventually you won’t […]

Read full story

Projet Montréal Election Campaign 2021

In 2017, Projet Montréal’s Valérie Plante was first elected Mayor of Montréal with goals of improving public transit and cycling networks, providing more efficient services and making housing and urban planning more family focused. In 2021, almost two years into the COVID-19 pandemic, Valérie Plante and Projet Montréal Councilors and Borough Mayors were running for […]

Read full story

Stratcom increases credit card security with new dialer

Stratcom has substantially raised the level of our credit card security by implementing  a new cutting-edge  telemarketing dialer. Among the many changes that Stratcom  adapted to during the pandemic, working from home was certainly one of the biggest.  For our telemarketing staff, this meant learning how to recruit and train new callers remotely.  Our managers […]

Read full story