Star Reporter Daniel Dale Bests Mayor 45% To 26% In Stratcom Poll May 17, 2012 (Toronto) – 45% of Torontonians believe the version of events given by Toronto Star Reporter Daniel Dale about a confrontation with Mayor Ford that that took place in a park beside Mayor Ford’s house on May 2nd, while only 25% […]
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May 04 2012
It’s a tie! Or is it?
By BOB PENNERN In the movie “A Fish Called Wanda,” the main character Otto (played by Kevin Kline) is bragging about how America always wins. Another character says, “You mean, like Vietnam?” “It was a tie!” Otto blurts. The truth, it seems, is hard for some to admit. In Canada, a recent poll from Léger […]
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Apr 16 2012
Telephone Town Halls for Political Debates
By DAVID SMITH The Telephone Town Hall is a tremendously flexible and exciting tool for communication. It was originally developed to be used in political campaigns as a way of winning over and identifying supporters. However, in the two years we have been organizing Telephone Town Halls, one of the things that never ceases to […]
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Mar 13 2012
Ten Tips for Telephone Town Hall Success
Marty Stone, of Stones’ Phones, a top US political strategy firm whom we have worked closely with, has posted a top 10 list on how to make the most of Telephone Town Halls. Telephone Town Halls are well established in the US as an effective tool for supporter engagement, and as a great large-scale forum […]
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Jan 27 2012
The Next Generation of Canadian Giving
BY DEANNA BICKFORD Have you ever wondered how the age of your supporters impacts the ways they engage with your cause? When University of Toronto prof David Foot published his best-seller, Boom, Bust and Echo back in the ‘90’s, he gave us a fresh way to view society — through a generational lens — and furthered our […]
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Jan 04 2012
Donors to government: Step up support to non-profits when times are tough
BY JOHN WILLIS A few weeks ago we ran a survey asking more than a thousand adult Canadians (outside of Quebec) about government support for charities and non-profits, especially in these difficult economic times. We asked respondents to choose which of the following statements they felt was closest to their own view: 54% In these […]
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Dec 22 2011
Wishing you a wonderful holiday season!
In keeping with Stratcom’s philosophy of helping our clients make a difference, our staff vote every year to select one non-client charity in each of the communities where we live and work to receive a holiday season donation. We’d like to take the opportunity to highlight the winning charities this year, and the important work that […]
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Dec 16 2011
But Direct Mail is Dead…
BY BOB PENNER Back in the 1980’s, when I first got started in direct mail to raise money for organizations I was campaigning for, some of my colleagues questioned the approach, asserting “but direct mail is dead.” And today, 25 years later, I’m still hearing it. They weren’t right then, and they aren’t right now. When the programs of our […]
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Dec 12 2011
iPhone Pocket Power Puts Everyone in the Human Rights Hot Seat
BY JOHN WILLIS In our line of work, we see a lot of interesting online campaigns and useful — not to mention cool — uses of social media. Here’s one that I learned about from Grace Wu, an Amnesty International activist, while we waited for our flight to Ottawa a few weeks ago. It’s an iPhone app […]
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Dec 07 2011
Thanks for Another Great AFP Congress
BY BOB PENNER I attended another successful AFP Congress last week and I, along with the Stratcom team, enjoyed meeting with friends, clients and the many delegates who stopped by our booth for a chat. This year I was pleased to conduct two case study sessions entitled “Telephone Town Halls: A New Way to Engage Supporters […]
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