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Insightful articles that make a difference for our community
Adapting Your Email Marketing Strategy after iOS 15: Why Texting is More Important Than Ever
Email marketing has been a powerful tool for charities and non-profits to connect with their supporters and donors to drive engagement and donations for years. Following the release of iOS 15, the game has changed. The new update brought significant changes to email tracking and privacy, making it more challenging for marketers to gauge their…
VaxTO Case Study
After a long wait for COVID-19 vaccines to be developed and procured, in the spring of 2021, the City of Toronto began to receive a steady supply of vaccines. The City sought out solutions to the confusion around eligibility for and availability of vaccines by disseminating accurate and timely information to the public through culturally-appropriate…
Alzheimer Society of Canada Case Study
The Alzheimer Society of Canada (ASC) is a Canadian health charity that raises funds from donors to support research into Alzheimer’s disease and other forms of dementia and provide services and programs to people living with dementia and their caregivers. On Giving Tuesday, an annual event that recognizes the power of giving around the globe,…
Ontario Nurses Association (ONA) Case Study
The Ontario’s Nurses Association (ONA) reached out to Stratcom to develop a texting program for the upcoming Federal election in 2021. For this campaign, 16 member organizers engaged in peer-to-peer texting to their membership using Prompt.io. The strategy was for member organizers to text into key target ridings to encourage their fellow members to get…
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